How to promote Roller Hockey in XXI Century??

Kids enjoying our Sport in a Square of Avila

 One of the biggest problems of Roller Hockey comparing with others like football, basket, tennis... is it promotion around the World.
Most of the times is hard to think in Marketing ideas to find solutions to this problem.

Happily there are a lot of people that wants to see Roller Hockey in other level and with more players.
The unique form to reach this point, is betting and teaching the young generation about the beauty of Roller Hockey.

For example last weeks was done in Avila, Spain a Roller Hockey Weekend Camp where a lot of kids could learn more about Roller Hockey. the right image shows the young players rolling in a square of this city, a good marketing idea to promote our sport also also to normal citizians.

Stuart Carvalhais club that competed in the Portuguese Final 4 of Juveniles

Another example comes from Portugal and is a Roller Hockey school inside a normal public school. In Portugal there's a sport program to schools, but unhappily Roller Hockey doesn't make part of it yet. Although João Campelo, a ex player, wanted to promote our sport in a portuguese school, "Escola Secundária Stuart Carvalhais", in Massamá, Portugal, and founded 10 years ago this club inside the school.
After 10 years the club is one of the bests in the formation of roller hockey players in Portugal, and has disputed the final four of the Juveniles National Championships, together with some of the best teams of Portugal like SL Benfica, FC Porto and HC Braga.

Young players rolling in Valongo

Another idea that comes from Portugal is the promotion of the sport inside a Shopping Mall, as appears on the photo.
In this case AD Valongo, a club from Valongo city, invited all young to roll or to learn it.
Also FC Bom-Sucesso (another portuguese club) did a similar campaign but inside a traditional Portuguese Market.





 To show how Roller Hockey must come to the streets of cities and towns all over the World watch the next video, that was a marketing idea to promote the  2011 CERS Cup Final 4 , in Vilanova i la Geltrú, Catalonia.


Young playing Roller Hockey in the middle of Vilanova i la Geltrú, host city of CERS Cup Final 4 in 2011

All these 4 examples, are simple ideas that were used to promote our sport. Together with all the  Internet skills that we can use for free nowadays (youtube, facebook, twitter, softwares) it is simple to promote our sport, just takes sometime.

Why you don't try one of them in your city or town??
Do you accept the Challenge??

I would be very receptive to promote it after in Rolling Together

Source of all News:
http://www.aviladigital.com/subseccion/subseccion2/el-barco-de-avila-se-puso-los-patines-113808.aspx
http://www.mundook.net/news/5339-avila-promoveu-patinagem.html
http://www.abola.pt/nnh/ver.aspx?id=270807
http://www.mundook.net/news/5086-um-sucesso-hoquei-em-patins-no-centro-comercial.html Tweet